WORCESTERSHIRE CCC have announced a long-term partnership with sportswear manufacturer Macron.
Macron will become Worcestershire’s official teamwear partner from the 2026 season.
The Italian sportswear brand will supply all of the club’s on-field and off-field playing and training kit across all formats.
Worcestershire CCC’s chief revenue officer, Joe Tromans, said: “This partnership with Macron is a major step forward as we continue to strengthen our brand, enhance our retail offer and deepen our connection with supporters.
“Just as importantly, it supports our commitment to accessibility, helping reduce costs for our pathway players and lowering barriers to participation.
“We’re excited to create standout, bespoke ranges with Macron and BEARD for 2026 and beyond.”
Macron CEO, Gianluca Pavanello, said: “This new partnership with Worcestershire County Cricket Club represents an important step in Macron’s strategic development within the world of cricket.
“Worcestershire are the first English county club to enter into a technical partnership with Macron, and this agreement marks a further milestone in the expansion of our brand in the sport.
“Cricket is an area in which we are investing with increasing focus, as demonstrated by our partnerships with West Indies Cricket and Cricket South Africa, the current ICC World Test Champions 2025.
“Collaborating with such established and successful organisations confirms the growing recognition of the Macron Hero at the highest level of international cricket.
“We look forward to supporting Worcestershire in the seasons ahead with innovative, high-performance products that reflect the club’s identity and traditions.”
The two parties hope the agreement will reduce kit costs for pathway players and help remove barriers to participation.
Working alongside the club’s creative partner, BEARD, Macron will collaborate on bespoke kit designs which celebrates Worcestershire’s identity.
Further details on the new kits and retail ranges will be announced in due course.
