THE Josh Baker Foundation logo will feature on the front of Worcestershire CCC’s shirts thanks to a generous donation by the club’s principal partner Attivo.
Attivo, a lifestyle financial planning firm, have donated their front-of-shirt sponsorship to the JB33 Foundation in a bid to provide more exposure for the charity.
Former Worcestershire player Baker died at the age of 20 in May last year.
His parents, Paul and Lisa, have since launched the JB33 Foundation in his memory to support local cricket clubs across the region.
The JB33 Foundation logo will feature on the front of Worcestershire’s shirts for the club’s One-Day Cup matches in August.
Worcestershire and Attivo have also released a limited-edition run of 33 exclusive shirts featuring the JB33 Foundation logo.
Priced at £100 and available in special edition packaging, 100 per cent of the profits generated from sales will be donated to the charity.
The shirts will be available to purchase on the Worcestershire CCC website from 6pm on Friday, August 8.
Spin bowler Baker took 70 wickets in 47 appearances during his time with the Pears.
Worcestershire CEO, Ashley Giles said: “Josh was not only a gifted cricketer but also a cherished member of the club’s family and his passion, determination, and spirit touched those around him.
“Honouring him through our partnership with Attivo and the JB33 Foundation ensures his legacy will continue to inspire and benefit local cricket communities for years to come.”
Attivo’s founder and chairman, Stephen Harper added: “By donating this prime position on player’s shirts to the JB33 Foundation we hope to help the charity reach a far wider audience than ever before.
“This is a special and meaningful way to honour Josh’s legacy and memory, and we wanted to do all we could to support the local and cricketing community and nurture the sport he loved so much.”
Josh’s dad Paul said: “Josh’s love for cricket was at the heart of everything he did and the JB33 Foundation is our way of keeping that love alive, so we’re deeply grateful to Worcestershire County Cricket Club and Attivo for their incredible support.
“Having the JB33 Foundation logo in prime position on the club’s shirt means thousands of people are likely to see it when they come and watch matches in person, through matches that are broadcast online and exposure on social media channels, and this will hugely help us in continuing Josh’s legacy.”
The JB33 Foundation provide essential resources such as safety equipment, including defibrillators, and enhance the playing experience for youngsters looking to play the sport.
To make a donation to the JB33 Foundation, click HERE
Worcestershire honoured Josh by retiring his number 33 shirt, now displayed in the Graeme Hick Pavilion at New Road.
The club have also installed a commemorative bench at the training nets featuring Josh’s locker plaque.
Worcestershire also awarded Josh’s parents, Paul and Lisa, life memberships at the club.
