25th Jan, 2020

Top training leads to award

Rob George 19th Sep, 2019

STAFF have been honoured for the high levels of breastfeeding training provided to midwifery students at the University of Worcester

The university has been awarded the prestigious Baby Friendly Award from Unicef UK as part of their Baby Friendly Initiative.

Set up by Unicef and the World Health Organisation, the Baby Friendly Initiative is a global programme which provides a practical and effective way for health services to improve care provided for all mothers and babies.

Within the UK, the scheme works with UK public services to protect, promote, and support breastfeeding and to strengthen mother-baby and family relationships.

The Baby Friendly University Award was first launched in the UK in 2008 to recognise a university has implemented best practice in breastfeeding training and has passed through an external assessment by Unicef UK staff.

Toni Martin, head of department and programme lead for the BSc Midwifery Programme said: “We are delighted to have received this award from Unicef UK. We decided to work with the Baby Friendly Initiative to ensure a high standard of training in breastfeeding for all the students graduating from our midwifery course here at the University.”

“We know many women give up on breastfeeding before they want to because of difficulties which could have been prevented if skills help had been on hand.”

“By ensuring our students are fully trained in how to help a mother breastfeed her child, more women will be able to breastfeed their babies for longer,” she added.


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