A NEW food festival will be among an array of exciting events which are set to take over parts of the city centre this year.
People will have the chance to discover what Worcester’s food and drink providers have to offer when the two-day festival gets underway this summer.
The event, which takes place on Saturday, August 2 and Sunday, August 3, will feature tasting sessions and cookery demonstrations as well workshops, stalls and fun activities.
Adrian Field, manager of Worcester Business Improvement District (BID), said the festival was an exciting addition to its 2014 schedule, which he believes will help boost trade in the city.
“The new Worcester Food Festival aims to promote our fantastic restaurants, cafés, bars and delis,” he said.
“It is a great opportunity for people to get flavour of what Worcester has to offer and encourage people to have a look at businesses they may not have seen before.”
Shopper and visitors will also be able to sample plenty of tasty treats at the Worcester Chocolate Day on Saturday, April 12, while Worcester Motor Festival is set to return for its eighth year on Saturday, May 17.
The event will feature the latest dealership car and motorcycles as well as a showcase of a range of rare historic vehicles throughout the city centre.
Meanwhile, the Riverside Arts Market will be held over three Sundays in August at South Quay fountains where people will have the chance to browse and purchase a number of colourful arts and crafts.
Independent business will also hoping to attract shoppers when Uniquely Worcester takes place between September, 11 and 27th. The campaign aims to showcase the city’s wide range of shops, cafés and other service providers which are independently run.
Nadja von Dahlen, marketing and events officer at Worcester BID, added: “We are looking forward to working with local BID businesses on these events to create memorable experiences for businesses and visitors alike.”