A SUMMER in the City campaign has been launched by council chiefs in a bid to boost tourism and bring in more visitors to Worcester.
In the hope of making it easier for residents and visitors to find out when events will be held in the city, Worcester City Council will be using a £10,000 fund for a website and advertising campaign to boost tourism in the summer months.
The Labour cabinet at the Guildhall unanimously backed the plans at a meeting last Tuesday (June 14).
The campaign will be centred around www.summerinworcester.com which will bring together all of the city’s events in one place, from Worcester Foodie Festival to the Worcester Carnival and also sporting fixtures at Worcester Racecourse and Worcestershire County Cricket Club.
Council chiefs are also hoping the campaign will reverse the fall in footfall to the City Centre, which was down by nearly four per cent at the end of 2015 compared to the same period the previous year.
Speaking at the meeting, Coun Joy Squires, Deputy Leader, said: “I very much welcome this Summer in the City promotion campaign and this website development in particular.
“I think all of us have a concern that we need to get increased footfall into the city and we need to be marketing much more effectively all that our city has to offer in the summer.
“There are plenty of events coming up and we just need to make sure people know about them and can get there.”