WEST Mercia Police are urging all motorists to share the road responsibly to reduce the number of collisions involving motorcycles and bicycles.
The call comes at the start of a new campaign being run across the UK and co-ordinated by NPCC, the National Police Chiefs’ Council, to improve road safety and law enforcement.
Over the past three years to 2021, 27 people have died and 297 have been seriously injured in collisions involving a motorcycle in West Mercia.
A further six people died and 201 were seriously injured in collisions involving a bicycle.
The aim of the campaign is to raise awareness amongst all road users to improve driver behaviour when sharing the road with those on two wheels but also to educate those using cycles and motorbikes about having the correct skills, knowledge and personal protective equipment.
Superintendent Steph Brighton said: “Supporting this national campaign with local activities and increased enforcement is an important way of raising road safety issues amongst cyclists, motorcyclists and other road users.”
As part of the campaign THINK BIKE posters will be erected along key motorcycle routes to raise awareness to both motorcyclists and other road users of the importance of looking out for each other. Throughout the campaign officers will also be conducting various operations to enforce compliance of road traffic regulations and improve driver/rider behaviour.
