COUNCIL chiefs are boosting efforts to bring more visitors to the faithful city, with a new five-year tourism strategy being drawn up.
The new strategy, which is due to be published in the autumn, will set out a vision for the city up to 2021 to take into account the needs of visitors, the tourism industry, city residents and the environment.
It will also provide an action plan to bring together businesses, communities, the public sector, regional and national agencies to help take forward ideas to develop Worcester’s tourism industry.
Tourism is estimated to be worth more than £160million to Worcester’s economy, and more than 3000 people are currently employed either directly or indirectly in the city’s tourism sector.
Council chiefs have already held a tourism consultation event for more than 50 local stakeholders to keep them up-to-date with the strategy, including Worcester Cathedral, Worcester BID, Worcestershire County Council highways department and the City Council’s Cleaner and Greener team.
Coun Geoff Williams, Cabinet Member for Economic Prosperity and Growth, said: “Feedback from local stakeholders will be key to setting the future direction for Worcester’s tourism industry – it is essential that they are on board with any new proposals and are fully aware of innovations and developments which could have a positive impact on the city’s offering for visitors.”