THE 2017 Worcester CAMRA Beer, Cider and Perry festival has a new logo, thanks to the creative talents of a competition winner.
Richard Webb’s design will feature on all the promotional material for this year’s festival after organisers ran a competition for the first time.
The only requirement was to maintain the theme that a horse had to appear in the logo and Richard Webb’s design was hailed the best of a number of entries.
Richard Holt and Jack Haughey’s designs were chosen as runners-up and the festival publicity officer, Bill Ottaway, said: “It was a bit of a risk as we weren’t sure if we would get any entries at all.
“In the end we had 16 entries, including one from 10-year-old Lucy Rushton.
“It was clear that several people had spent a lot of time and effort on designing a logo and choosing a winner was very difficult.
“Personally, I like the winning entry because it has a bit of a fun element to it, it cries out ‘festival’ and it’s in a similar style to a beer pump clip.
“I also like that the image brings together both the beer and the cider/perry sides of the festival with a glass of each,” he added.
The popular Worcester CAMRA festival is back for its 18th year but at the later date of August 17 to 19 to fit in around this year’s racing schedule on Pitchcroft racecourse.
Inside the large marquee will be the longest bar in the country serving more than 170 ales, more than 100 ciders and perries plus fruit and grape wines. Food concessions will include burgers, fish and chips, kebabs, Mexican and curries.
There will be musical entertainment provided on Thursday and Friday evening and from the early afternoon on Saturday.
The festival is set up and run by volunteers without which the festival could not go ahead. Volunteers can camp on site and receive food and drinks as well as having the opportunity to go on an all paid for volunteer’s excursion.
For details, visit www.worcesterbeerfest.org.uk
