A NEW speed enforcement campaign has been launched this week in a bid to persuade motorists to slow down.
It comes as many people have reported cars being driven too fast along empty roads during the coronavirus lockdown.
Now, as travel restrictions start to ease comes a campaign from the National Police Chiefs’ Council (NPCC).
Designed in two phases, officers will start by using social media and other platforms encouraging the public to slow down and save lives, in addition to normal speed enforcement activity.
Phase two from Monday, May 25, will see forces step up visible speed enforcement activity focusing on roads where speeding is known to be an issue or there is a history of serious collisions.
West Mercia Police Chief Constable Anthony Bangham, Roads Policing Lead for NPCC, said: “Unsurprisingly, the lockdown saw very quiet roads.
“Many forces reported increased speeding in a general sense and some forces reported instances of very excessive speeding.
“It is also of particular note that we have seen an increase in cyclists, many of whom may be unfamiliar with busier roads.
“Pedestrians and runners have also got used to empty roads.
“Put this together with better weather, lighter evenings, motorcyclists itching to ride out and you have the factors for a significant increase in people being killed or seriously injured.
“I am determined for this not to be the case.”
Officers say that even in good conditions, the difference in stopping distance between 30 mph and 35 mph is an extra 21 feet or 6.4 metres, and this could make all the difference in avoiding a collision.
Dr Helen Wells of Keele University, senior lecturer in criminology and director of Roads Policing Academic Network, said: “If we, as drivers, want to see ourselves as part of the fight and not part of the problem, we all need to think about our driving behaviour now and after lockdown and make sure we don’t survive coronavirus only to become a different kind of statistic.”