A LANDMARK Crowngate store recently unveiled a new look as part of a nationwide programme of refurbishments.
Mothercare’s Worcester branch is one of a series of newly-refurbished stores launched under the brand direction of CEO, Mark Newton-Jones.
Spanning more than 7,500 sq ft, the store is designed to provide a calm environment and stress-free shopping experience for customers.
As part of the redesign, city shoppers can now browse more than 3,000 products across nursery furniture, children’s clothing, maternity wear, pushchairs and car seats.
With two car seat fitting bays, Mothercare’s expert staff can also fit car seats for busy shoppers without delay.
Housed under the same roof is a new Early Learning Centre toy shop where customers will discover an array of toys to suit every stage of a child’s development with plenty of fun features to keep little ones entertained during their visit.
A new nursing lounge, spacious fitting rooms in the maternity area for mums to be and those already with pushchairs are also included in the revamp as well as new style graphics and hanging mobile signs which will guide customers through the store with ease.
For an enhanced shopping experience, store staff are equipped with ipads to help customers choose from an even wider range of products online.
Mr Newton-Jones said: “Refurbishing our stores is a pivotal moment for us, as we turn Mothercare into a state of the art, digitally-led business supported by fabulous stores.
“Our larger-format stores house a greater range of new and improved products offering customers more choice and an enhanced shopping experience,” he added.
