Tile firm aiming for a stunning finish - The Worcester Observer

Tile firm aiming for a stunning finish

Rob George 3rd Jun, 2021   0

A MIDLANDS-based wall and floor tile supplier is to help create a one-off work of art which will form part of this summer’s elephant parade through Worcester.

Tile Choice, which has a store on Sherriff Street in the city, is supporting the creation of a unique baby elephant sculpture for Worcester’s Big Parade which will be auctioned at the end of the eight-week art trail to raise funds for St Richard’s Hospice.

A collectors’ item featuring a dazzling mosaic design, it’s hoped the custom designed piece will encourage a generous donation for the Worcestershire-based charity which cares for patients living with serious progressive illnesses and their loved ones too.

Sara Matthews, Business Development Manager for St Richard’s, said: “Worcester’s Big Parade is all about helping our wonderful community to get out and about again, enjoying the great outdoors and creating lasting memories after a difficult year for everyone. It’s also an opportunity to raise awareness of the care we provide at St Richard’s and help raise funds for a service that we provide free of charge to those in need.




“At the end of the trail, all the large elephants that have been dotted around Worcester will be available to buy at auction. We also wanted to create a unique piece that will be the only elephant calf available to buy, as all the others return to the schools and community groups that created them. With the help of our friends at Tile Choice work on this very special sculpture can now get underway.”

Chris Finney, manager of Tile Choice in Worcester, said: “Worcester’s Big Parade is something for the whole city to look forward to this summer. When we heard that the hospice team wanted to create a truly unique art piece featuring a mosaic design, we knew we were the team for them.


“We pride ourselves on helping our customers choose beautiful products which, pieced together in their homes, create the perfect finish. We can’t wait to see our baby elephant come together in the same way.”

Elephants will march into the city on Monday, July 12 before leaving on Sunday, September 5.

Visit www.worcestersbigparade.co.uk for more.

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