18th Feb, 2020

Students put their spin on premiere

Aaron Wise 31st Jan, 2017

UNIVERSITY of Worcester students have brought the glitz and glamour of the silver screen to the City with the UK premiere of a new film.

The group of public relations students recently marked the first UK screening of ‘Hedda Gabler’ at The Hive, where they had the chance to help promote the film’s costumes, styling, soundtrack music and actors and actresses.

Based on Henrik Ibsen’s famous 19th century play, Hedda Gabler tells the story of a woman who tries to elevate her husband’s career, but comes to a tragic end.

Director and producer Matthew John and actress Rita Ramnani attended the Worcester premiere, which was organised by marketing, advertising and public relations students Diana Iusco, Lucija Vuletic, Sonja Holopainen, Alexandra-Maria Simpson and Frazer Kelly.

Costumes used in the movie were on display, while the costume designer, Olya Wallington, was on hand to answer questions from the audience, who got an insight into the making of the movie before enjoying a drinks reception.

Proceeds from the screening went to the City’s Arts in Mind Foundation.

Diana said: “It was nerve wracking and there was pressure as we wanted everything to be perfect. Also, because we had to work with external people, it was even more tense.

“It tested so many of our skills, such as time management, organisation, team working and communication in a professional matter, as well as helping us create great connections from experts in the field.

“I found it very useful career-wise, as I got to experience hands-on how to organise an event from scratch.”

Dr Paulo Mora-Avila, lecturer in public relations and corporate reputation at the University, said: “This was a first rate event that I’m sure will have a great impact on the future careers of our students.”


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