ST JOHN Ambulance has launched a nursery rhyme-themed campaign to teach baby CPR to Worcestershire parents.
With less than a third of parents in the region knowing what to do if a child stopped breathing, the campaign teaches CPR in a short, clear and reassuring way to help parents remember what to do in an emergency.
From Incy Wincy Spider and Humpty Dumpty to Jack and Jill and Cat and the Fiddle, “Nursery Rhymes Inc” features favourite nursery rhyme characters who have come together to create a memorable rhyme to explain the technique.
Following on from last year’s award-winning The Chokeables, which taught parents how to help a choking baby and is credited with saving the lives of 46 children since its launch, the video, viewed 10 million times, forms part of the charity’s vision that everyone should know first aid.
Sue Killen, CEO at St John Ambulance, said: “The Chokeables was a real step forward for us and the response was amazing. We’ve listened to parents and we know that they want to learn first aid skills in a way that’s easy and memorable. That’s what inspired us to create Nursery Rhymes Inc.
“We know that a major barrier to parents learning is that baby CPR frightens them, so we’ve removed the fear factor and made it reassuring and as easy as possible to learn. We hope the song will stick in everyone’s heads! We’re asking everyone to share the video so that all parents, grandparents, and carers can learn what to do in those crucial minutes after a baby has stopped breathing.”
To celebrate the Nursery Rhyme Inc campaign, St John Ambulance is putting on special baby first aid courses for parents, parents-to-be and carers for £25 +VAT. Courses will be running in Hereford on February 13 and in Worcester on March 2.
Watch the video at www.youtube.com and search for St John Ambulance Nursery Rhymes. For course information go to www.sja.org.uk/NurseryRhymesInc
