WORCESTER-based City Signs Ltd has launched their ‘Find Fluffy’ campaign in support of the Grace Kelly Childhood Cancer Trust, as a fun way to raise much-needed funds for the charity.
The campaign asks supporters to request a Fluffy via the Grace Kelly Childhood Cancer Trust website and making a suggested donation of £5.
Then a competition will run throughout the year for those who share their photos on social media of Fluffy in the most unusual places and post with the hashtag #findfluffy.
A prize for the best #findfluffy photo will win a voucher from Anja Potze Fine Jewellery Ltd in Worcester.
Darren Wilkins, managing director at City Signs said: “All charities have been hit hard by the COVID-19 pandemic with fund-raising being cancelled since the first lockdown.
“Grace Kelly Childhood Cancer Trust acts as a critical lifeline to families across the region so we want to do all we can to provide support.
“The ‘Find Fluffy’ fundraiser was born as a follow-up to a successful social media campaign we ran a couple of years ago called ‘Where’s Squeegee’.”
Michelle Nolan, charity engagement co-ordinator said: “The team at the GKCCT are absolutely delighted to be involved in such a fun campaign and as always to be working alongside Darren and the team at City Signs who are long standing supporters of the charity.
“This campaign is going to be so much fun for everyone, just what we all need easing out of lock down after such an uncertain and worrying time.
“We hope our supporters, friends and families will get fully behind the campaign and come up with some great adventures for Fluffy.”
Visit www.gkcct.org/findfluffy for more.