WORCESTER’s historic New Road cricket ground will be renamed in a five year deal with Blackfinch Investments.
The deal – which will see the county ground renamed ‘Blackfinch New Road’ – will net the club an annual ‘six figure sum’ according to club chiefs.
It means New Road will be renamed for the first time in its history but chief executive Tom Scott branded the move ‘a huge statement of intent’.
“A huge amount of thanks and credit must go to Richard Cook and his team at Blackfinch, without their commitment and vision this would not have been possible.
“This deal is another step towards securing the club’s long term financial security and reflects the amount of hard work during the past couple of years by everyone at the club.”
Blackfinch’s chief executive Richard Cook, said: “It is a significant moment for Blackfinch to become the main commercial partner of Worcestershire County Cricket Club; an institution with so much history and tradition, as well as so much optimism for the future.
“The current direction of cricket means the club must be innovative to ensure that they can compete at the highest level on the pitch, and to create more success and historic moments for future generations to remember.
