New avenue for Worcester's Boulevard - The Worcester Observer

New avenue for Worcester's Boulevard

Worcester Editorial 9th Apr, 2023   0

LEADING marketplace super seller Boulevard has announced the expansion of its full portfolio of services into Amazon Japan.

A top 500 seller status in multiple countries across Amazon, eBay and other worldwide marketplaces, Boulevard – which has its headquarters in Worcester – has achieved 1,370 per cent growth in the past seven years, averaging a rate of 100 per cent growth year on year.

In setting its sights on Amazon Japan, the third largest online marketplace after Amazon.com and eBay.com, Boulevard plans to significantly increase its own market share, while introducing its growing customer base into new international territories.

Launched in nine key categories so far on Amazon Japan, including toys, clothing and homeware, Boulevard has already added several major brands to its exciting partner portfolio, including homeware and fashion brand Sass & Belle, and fancy dress giants, Smiffy’s.

Jack Steggles, head of revenue for Boulevard, said: “Launching on Amazon Japan is our first expansion into the far east, and an incredibly exciting milestone for Boulevard given Amazon Japan’s considerable market share in providing 11 per cent of Amazon’s global online traffic.

“This expansion also presents us with the opportunity to gain insights from a new customer base to help us create new and bespoke offerings in this region.”




Dominic Portman, founder and managing director, added: “As a company, we pride ourselves on providing a route to huge audiences within the UK and internationally for our partnered brands and distributors, so it’s exciting for us to be able to continue growing within these new markets.”

Boulevard employs a growing team of 70 eCommerce and tech specialists.


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