Find Fluffy helps City Signs raise cash for county cancer trust - The Worcester Observer
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8th Aug, 2022

Find Fluffy helps City Signs raise cash for county cancer trust

Rob George 18th Jan, 2022

AS PART of their 60th anniversary celebrations, City Signs Ltd pledged to support Grace Kelly Childhood Cancer Trust, with a series of fundraising activities including the #FindFluffy social media campaign which saw national interest for their quirky approach to raising awareness.

Having raised £1,316 to help support families who have been given a devastating cancer diagnosis, the challenges of fundraising during the COVID-19 pandemic, mark this as a great achievement.

The ‘Find Fluffy’ Campaign which launched in May 2021, involves supporters requesting a Fluffy via the Grace Kelly Childhood Cancer Trust website and making a suggested donation of £5.

Then a competition ran throughout the year for those who shared their photos on social media of Fluffy in the most unusual places and then posted them with the hashtag #findfluffy.

The winner of the best #findfluffy photo, Sandy Burt from Phonesworcs, was announced at City Signs delayed anniversary party and he was the proud winner of a voucher from Anja Potze Fine Jewellery Ltd in Worcester.

Darren Wilkins, managing director at City Signs said: “The last 18 months have been a rollercoaster of a ride, as it has been for many businesses, and charities have been hit particularly hard during the COVID-19 pandemic with fundraising events being cancelled. Grace Kelly Childhood Cancer Trust acts as a critical lifeline to families across the region so we wanted to do all we can to provide support.”

“Although we had to delay are 60th anniversary celebrations in combination with our support to Grace Kelly Childhood Cancer Trust, we definitely came back with a vengeance.

“We are over the moon to announce that we have raised £1,316 through our fundraising for a charity which is very close to our hearts. I would like to take this opportunity to thank everyone who has supported us in our fundraising, it’s been a true community effort!”.

The Grace Kelly Childhood Cancer Trust is a national charity working to help children and young people affected by cancer. Focused on early diagnosis, raising awareness, supporting families and research, it’s a charity committed to helping both cancer sufferers and their families.

Michelle Nolan, Charity Engagement Co-ordinator said: “Working with Darren and his team has been such a pleasure. City Signs support has been amazing and ongoing, with our office and branding signage too. It really is with the kind help and support of amazing local businesses like City Signs, that we are able to continue our vital work in supporting children diagnosed with cancer and their families. Thank you so much Darren and the team.”

Providing cost effective solutions throughout a range of services such as bespoke signage, vehicle livery, banners and flags, digital print, design services and portable displays, City Signs is a second-generation signage company. Having celebrated their 60th year in business in 2020, City Signs is family run and proud to support local initiatives.

For more information about City Signs’ support for the Grace Kelly Childhood Cancer Trust please contact Darren on 01905 640007 or email


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