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26th Jun, 2022

Fairtrade campaign has a striking ap-peel

Worcester Editorial 25th Feb, 2014 Updated: 19th Oct, 2016

A GIANT banana led the a-peel for people to buy more Fairtrade products in the city at the start of Fairtrade Fortnight.

The focus of this year’s campaign, which got underway on Monday (February 24) is the ever-popular banana, but only one in three of the five billion sold in the UK each year is Fairtrade.

Coun Pat Agar, Mayor of Worcester, helped launch the appeal outside The Guildhall with Anthony Wood of Worcester Fairtrade Association.

“Over the past ten years, price wars between supermarkets has seen the typical price of a banana in the UK nearly halved, whilst the cost of production has doubled,” Coun Agar said.

“We’re urging local residents to buy Fairtrade products, so that farmers, producers and communities in the Developing World are paid a fair price for the goods they produce.”

The city, which gained Fairtrade Town status in 2006, has plenty of events going on during the fortnight including a poster competition with local schools, Fairtrade stalls in the Courtyard of the Guildhall on Saturday (March 1) from 10am to 1pm, and a Fairtrade quiz night at the Bromyard Road Methodist Church, on Saturday, March 8 from 7pm onwards.

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