20th Jun, 2019

Customer service excellence pays off for the winning firms

Rob George 21st Apr, 2016 Updated: 19th Oct, 2016

A NUMBER of city centre businesses were honoured for their customer service at a prestigious ceremony organised by Worcester BID.

The Worcester BID Customer Service Awards honoured businesses with prizes after signing up to mystery shopping exercises.

A total of 116 assessments or mystery shopping exercises as they are more commonly known were undertaken on willing businesses in the city centre.

This is the fifth time that the awards have been delivered by Worcester BID and 100 city centre employees attended the event in the Guildhall.

The Royal Bank Of Scotland based in St. Nicholas Street won the professional services prize and the Business of the Year with a perfect 100 per cent customer feedback.

Bank manager Jennifer Butler, said: “As a team we pride ourselves on how well we help our customers, both new and existing.

“This award highlights how important customer service is, and how we at the Worcester branch aim to deliver high standards on a daily basis,” she added.

The results showed that performances for Worcester’s businesses in retail and email were improving and that overall the city continued to perform very strongly.

Food and drink outlets were also praised for their work on greeting customers on arrival, the quality of the food and the professional conduct and standards of dress for their staff.

The Cardinal’s Hat on Friar Street won the food and drink category while The Hive was honoured in the service provider section of the awards.

Among the other businesses rewarded for their efforts were The Body Shop, CrownGate, Scaife LLP and the Tudor House Museum on Friar Street.

Richard Apparicio-Davies, owner of Apparicio based in Pump Street who won the Health and Well Being category winners was delighted with the honour.

“I am really pleased for the team here who make sure that our customers feel as though they are the most important people in the world when they visit us.

Another winner, Paula Farrington, owner of Embrace Boutique in Reindeer Court and winner of the independent retailer award said: “It’s great that the BID acknowledges the importance of customer service to ensure that the experience of shoppers is positive when in the city.’

Head of Worcester BID, Adrian Field, said: “The results have once again been excellent and are something that we should be very proud of in Worcester as our customers do appreciate it.

“We had 14 perfect scores out of the 116 assessments undertaken and so the winning businesses have performed extremely well,” he added.

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