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17th Oct, 2021

Call for more firms to back dementia bid

Rob George 9th Sep, 2021

A RALLYING call for Worcester businesses to become more dementia-friendly has been launched after local campaigners were honoured for their efforts.

Worcester Dementia Action Alliance has again been awarded ‘working to become a dementia-friendly community’ status, following an annual assessment by the Alzheimer’s Society.

A dementia-friendly community is a city, town or village where people with dementia are understood, respected, and supported.

And local campaigners now hope more businesses will get on board to support their efforts to make Worcester a dementia friendly community.

Lynn Denham, chair of Worcester Dementia Action Alliance, said “It has been a difficult time for many people living with dementia. We are pleased that the Alzheimer’s Society has recognised the work that we have continued to do.

“I want to thank all our alliance members for their dedication and for their achievements during the past year. The alliance has ambitious plans to make Worcester more dementia-friendly.

“We are talking to some new partners and are keen to help any business or venue become more dementia-friendly,” she added.

Worcester Dementia Action Alliance was founded in 2016. The network includes a wide range of organisations such as care providers, charities, sports clubs, city centre shops and businesses.

Individuals are also welcomed to join and become Dementia Friends.

Kat Horner, Midlands Dementia Friendly Development Officer for the Alzheimer’s Society, said “Worcester Alliance has continued to be a strong voice for people with dementia. The Worcester community are in a good position to continue making the city a more dementia-friendly place to live.”

“Despite the difficulties of the pandemic, the alliance has continued with zoom meetings and helping people with dementia live life to the full in the city.

Age UK and Onside Advocacy are members of Worcester Dementia Action Alliance. They provide the Dementia Wellbeing Service across Worcestershire and can be contacted on 0800 008 6077 or at

There is support and information available to help people with dementia which the service can signpost anyone to.

Members of the alliance have opened the first dementia meeting centres in Worcester this summer.

Call 01905 72429 for more.

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