FOR decades IRN-BRU has been described as “indescribable” – but now it’s challenging the nation to put their taste buds to the test and pinpoint the BRU-nique flavour of the iconic Scottish soft drink.
The UK-wide challenge is in celebration of IRN-BRU’s latest TV ad, which is now on the air.
It’s set in a wild west saloon, where a bar brawl of heated BRU fans erupts – with each patron declaring their flavour is the definitive IRN-BRU taste through fisticuffs. Thankfully, order is restored by a lone cowboy, who strikes peace by proposing everyone agrees “it tastes magic”.
IRN-BRU is loved by millions world-wide, but the taste is often a hot topic of debate. Bubblegum, tutti-fruity, orange, or cream soda; no one has ever quite managed to put their finger (or tongue) on the exact flavour.
Which is why the popular soft drink has launched The Great Taste Debate – challenging the public to grab a can, take a sip, and tell them what flavours they detect via social media.
And, to sweeten the deal, IRN-BRU will give one lucky fan a year’s supply of their legendary fizz for the best tried-and-tasted video (T&Cs apply*).
Tom Malone Jnr, said: “IRN-BRU’s great taste debate really does have the internet fizzing. I’ve seen viral videos of people tasting IRN-BRU for the first time and others going off in the comments with what they think it tastes like – so I’m really excited to be helping kick off this challenge! I’ve seen all sorts of weird and wonderful flavours shared; fresh oranges, sherbet, strawberries. I even saw someone describe the taste as fizzy unicorn tears. So, I can’t wait to see what the UK come up with when they take part.”
Adrian Troy, Marketing Director at AG Barr, said: “Whether it’s bubble gum or tutti-fruity, IRN-BRU fans can never quite agree on the exact taste of our BRU-nique soft drink. Naturally, we decided to have a bit of fun with this. Whatever the flavour, hopefully we can all agree on the fact IRN-BRU tastes magic.”
As well as airing on TV across the country, the ad can be viewed by scanning QR codes found on cans and bottles throughout the UK.