WORK is about to begin on a transformative regeneration project that promises to breathe new life into the heart of Worcester.
Shrub Hill Quarter will turn the area into a thriving new community by creating new homes, jobs and public spaces.
The first phase, kicking off this month, will see the removal of an old, unused industrial unit along the canal. This marks the start of a bold vision to revitalise the canal-side, creating a seamless connection to the city centre.
Supported by the Government’s Brownfield Land Release Fund, which promotes the regeneration of underused sites, this project will transform disused land into opportunities for new housing and vibrant community spaces.
As part of the first phase, Worcestershire County Council have just had planning consent for works to refurbish Isaac Maddox House, a 1.15-hectare site set to be transformed into an Enterprise Centre. Speller Metcalf have been appointed by the county council to take these proposals forward. This project is funded by Worcester City Council through the Government’s Towns Fund scheme.
This work has been strengthened by the City Council formally adopting a Supplementary Planning Document, which will guide development in the area.
The first phase will also deliver a new connection to the city centre, featuring a five-metre-wide pathway linking Pheasant Street, opposite the Asda car park, to Padmore Street and the existing Cromwell Street bridge over the canal.
WCC’s economy spokesperson Coun Adam Kent said: “We are absolutely delighted to see our vision for Shrub Hill Quarter taking shape for the residents, businesses, and visitors of Worcester. This is a truly transformative project that will redefine the area, creating up to 5,000 new jobs and delivering over 500 homes.
“The aim is to build a vibrant community and establish a dynamic gateway to Worcester’s city centre. Shrub Hill Quarter will be a cornerstone of Worcestershire’s wider investment and growth strategy, showcasing how urban regeneration can breathe new life into underused spaces. These initial works are an exciting milestone as we move forward, bringing new homes, business opportunities, and enhanced public spaces to the heart of the city.”
The Shrub Hill Quarter SPD outlines where the City Council expects to see development in the area, so that important heritage buildings and views across the city are maintained
WCC, the City Council, and the Worcestershire Local Enterprise Partnership have been working together on a shared vision for Shrub Hill Quarter.
For more information visit www.worcestershire.gov.uk/shrub-hill-quarter-worcester
