CROWDS gathered on Angel Street as the city’s newest pizza outlet opened its doors with the offer of free pizza for the first 100 customers.
The latest branch of the UK’s fastest growing pizza chain Fireaway made a splash on its opening day when it ran its special offer of free pizza and a £500 giveaway competition that people could enter via Fireaway’s social media channels.
In addition to this they gave away free food to the homeless and vulnerable for the entire day.
The demand at 7 to 9 Angel Street was so great with more than 300 pizzas being freshly made resulting in them selling out of dough.
A planned procession of luxury cars and firebreathers was axed after chaos was brought to Angel Street with smoke grenades and when cars and a DJ with loudspeakers turned up unannounced.
Fireaway declined to comment on the scenes when contacted by the Observer.
Worcester is the latest step in Fireaway’s continued expansion which recently saw them pass 200 stores. While the brand launched in 2016 much of their success has come in the last two years.
In 2021 they won Rising Star Pizza Chain of the Year at the PAPA Awards. This year they’ve already begun expanding into Northern Ireland & Amsterdam.
Founder Mario Aleppo set out to create an unrivalled pizza experience by going to Italy and meeting farmers who now send him their choicest peeled tomatoes directly from Naples.
He then negotiated with mills in northern Italy who prepare the flour to his own specifications.
These are brought together on a daily basis to ensure freshness and baked for no more than three minutes in 400 degrees oven.
Mario said: “We like to innovate and have also introduced the full range of gluten-free and vegan options to ensure there is something for everyone.”
Fireaway’s mouth-watering menu provides pizza lovers with a choice of four bases, four cheeses, four meats and 20 toppings, all available for the same price.
Among them is the Nutella Pizza, which is unique to Fireaway.
