16th Jul, 2020

VX3 announced as new official kit partner as part of long-term deal

Rob George 6th Jun, 2018

WORCESTER Warriors have revealed a new agreement with innovative rugby brand VX3 to become the club’s official kit partner.

The long-term partnership will see VX3 providing matchday apparel and training wear for the Warriors first-team and academy and the Worcester Valkyries side.

VX3 will also produce a new replica range and, as part of the agreement, Warriors will welcome the world’s largest online rugby store Lovell Rugby as their training and leisurewear partner.

The Sixways Store will have a makeover and an increased market-leading rugby product offering for supporters and the wider sporting community when it reopens later this summer under Lovell Rugby’s management while Lovell chiefs will also oversee the club’s online store

With more than 25 years’ experience VX3, who are owned by Lovell Rugby, are known for their high-quality products and service.

A whole host of Warriors players worked with VX3 to design a 2018/19 playing kit that meets the high demands of Premiership Rugby as well as representing the Club’s traditions and history.

Lovell Rugby and VX3 are able to operate as a single company managing products from production to point-of-sale.

Warriors managing director Gus Mackay said: “We are delighted to welcome VX3 on board as our new official kit partner.

“Both Lovell Rugby and VX3 are renowned for their excellent quality of service and we look forward to starting our working relationship with them.”

Lovell Sports Managing Director Ben Lovell said: “Worcester Warriors’ outlook sits perfectly with our own approach to business and we are looking forward to working in collaboration with everyone at Sixways over the coming seasons to really drive growth for both organisations.”


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