BUSINESSES in Worcester are backing next summer’s Peter Rabbit parade through the city.
The Worcester Business Improvement District (BID) is joining Peter Rabbit in the warrens of Worcester as a presenting partner, helping raise awareness of and driving visitors to the trail which will weave through city centre shopping areas and public spaces.
The organisation, which works to improve trading conditions for businesses who contribute a BID levy, will also have its own rabbit sculpture included on the trail.
Sam McCarthy, chief executive of Worcester BID, said: “Here at Worcester BID, we couldn’t be prouder to partner in our fourth art trail. Following in the footsteps of giraffes, elephants and penguins, we welcome Peter Rabbit to our wonderful city and with him trail-goers of all ages from near and far.
“We’ve seen already how being involved in these trails boosts morale across the city and county, including all the schools who get to showcase their artistic talent by designing and decorating a mini sculpture.”
The art trail begins on Monday July 12 2027 and runs for eight weeks until Sunday September 5 2027. Thirty-five large fibreglass Peter Rabbit sculptures will bring Worcester’s streets and public spaces to life to form an interactive art trail.
There will also be a collection of 40 baby rabbit sculptures, decorated by schools and community groups, displayed through city shop windows and Chapel and Friary Walk shopping centres.
Peter Rabbit in the warrens of Worcester is a Wild in Art event brought to the city by St Richard’s Hospice in its 42nd year caring for patients and loved ones.
Sara Matthews, business development manager for St Richard’s Hospice, added: “We are thrilled to have Worcester BID on board, supporting local hospice care once again.
“Our previous three trails brought measurable benefits to the economy, tourist industry, arts scene and more locally and we look forward to bringing that same wow factor to Worcester once again.”
Once the trail has ended, the large rabbit sculptures will be auctioned to raise money towards the free care that St Richard’s provide to patients with an illness that cannot be cured and their loved ones.
Visit www.waddleofworcester.co.uk for more details.
