AN INDEPENDENT family-run automotive dealer group backed by over 150 years of combined motor trade experience from its directors, opened its new Worcester dealership this week.
The new site, opened on June 15, offers the full Ford range including new and used cars and commercial vehicles, alongside vehicle rental, comprehensive servicing and aftersales support for Ford owners across Worcestershire.
The opening also creates a number of new jobs in the local area, with the Worcester team set to grow as the site establishes itself.
Worcester customers will also benefit from vehicle hire through Brookhire, which will now be available from the new site in addition to the existing locations at Malvern and Kidderminster.
Whether for a short-term rental or a longer arrangement, the Brookhire team can help customers find the right vehicle to suit their needs.
For Hills Ford, the Worcester opening marks a significant milestone.
The family business, which has been serving customers from its Kidderminster, Malvern, and Mustow Green dealerships for over 17 years has built its reputation not on scale, but on the kind of personal, pressure-free service that keeps customers coming back.
Tim Hill, Joint Managing Director of Hills Ford, said: “Opening in Worcester is a proud moment for everyone at Hills. We’ve always believed that what sets us apart isn’t the badge on the forecourt, it’s the relationship we build with every customer who walks through the door.”
Between them, the Hills directors bring over 150 years of motor trade experience, with roots firmly planted in the West Midlands.
As a totally independent, family-run business, Hills makes its own decisions locally, something the team believes makes a real difference to the experience customers receive.
Later in 2026, the Worcester site will also become home to Hills Geely, Worcestershire’s dedicated dealership for Geely.
While a relatively new name on UK forecourts, Geely has been established for over 40 years and is the parent company behind Volvo, Polestar, Lotus and the iconic London black cab, bringing an impressive range of electric and hybrid vehicles to the UK.
Tim Hill added: “The addition of Geely to our Worcester site later this year is something we’re really excited about. It reflects our confidence in the site, in Worcester as a location, and in Geely as a brand with a real future. We’ve seen real interest in our Geely models already, and we can’t wait to bring that to Worcester.”
You can find the dealership at Hills Ford, Hindlip Lane, Blackpole, Worcester, WR3 8SB, or browse the full range online at hillsford.co.uk.
